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Gartner Market Guide 2024

2024 Gartner® Market Guide for Consent Management

This independent review will allow you to clearly understand the market and evaluate leading universal CMP solutions capabilities so you can make a balanced, innovative product decision.

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TRENDING

colorado

Colorado’s approach to Universal Opt-Out requirements: What businesses need to know

This blog outlines Colorado’s unique approach to UOOM under the Colorado Privacy Act (CPA), and its impact on businesses.

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An implementation guide to consent and preferences

An implementation guide to consent and preferences

Leverage your consent and preference management platform to its fullest with our implementation guide with a practical and holistic approach.

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Webinar-4-featured-img

Cassie founder joined by Deloitte in webinar on Universal Consent

Cassie announces upcoming webinar on Universal Consent hosted by founder and featuring guest panelists from Deloitte

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protect data Thought Leadership

How to protect data at an enterprise level

The need to protect data is crucial for enterprise brands and organizations. Discover actionable tactics in our latest blog.

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digital product passports Thought Leadership

Digital Product Passports: Navigating Data Protection and Privacy

Digital Product Passports are designed to record data relating to a product’s life cycle, but what are the implications for data privacy?

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Musk cookie banners Cookies

Elon Musk doesn’t like cookie banners… But are they the problem?

Elon Musk tweeted cookie banners should be removed. As legislation continues to push for more consent, can brands balance UX and privacy?

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2025 Marketing

5 experts on how to hit the ground running with consent into 2025

Discover how organizations can stay ahead in the data privacy curve into 2025, with new considerations for consent management.

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privacy act Legislation

Australia’s Privacy Act Reforms: 8 important changes

Australia’s Privacy and Other Legislation Amendment Bill 2024 promises long overdue reforms to the Privacy Act 1988 and other related laws.

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gen z Marketing

Are Gen Z ignoring your ads? What marketers need to know 

DIscover the steps that marketers can take to ensure Gen Z audiences are better engaging with advertising efforts.

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Marketer's guide to consent and preferences Marketing

Marketers guide to consent and preferences

A marketer’s guide to how you can and should utilize consent and preference management across the business.

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emerging technologies Healthcare

Emerging technologies in healthcare: the role of consent management and privacy

Emerging technologies are revolutionizing healthcare services, but what role does consent management play in safeguarding patient privacy?

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Unlocking ROI from first-party data: Insights from MarTech Summit

At the recent MarTech Summit, industry leaders delved into the nuances of consent monetization and its pivotal role in maximizing return on investment (ROI) when combined with first-party data collection.

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tracking Healthcare

Tracking technologies and HIPAA: One piece of the US privacy puzzle

Discover the role of HIPAA in relation to tracking technologies, why it’s no longer the only privacy consideration for healthcare providers.

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DUAB Legislation

The Data (Use and Access) Bill: The UK’s third attempt to reform its data protection and privacy framework

The Data (Use and Access) Bill (DUAB) represents the UK’s latest attempt to reform the UK GDPR, and other data and digital-related laws. 

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developer hub

Cassie Developer HUB

Explore Cassie’s API documentation in our dedicated Developer HUB, here you will find guides, recipes and API references.

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